If India’s Tata Motors can make a car for $2,500, couldn’t BMW make one for say…twice as much?
Friday 10:49 AM
San Diego
Howdy…
Advertised as the worlds cheapest wheels, India’s Tata Motors is launching a $2,500 People’s Car. This could be in the price range that even presidential candidate John Edward’s dwindling middle class could smile at. Personally, I thought at that price, it must literally be for the “wheels only”, not the whole car. $2,500 sounds better than the advertised “less than 100,000 rupees. It must be for real as Renault-Nissan announced its own plans for a $3,000 car joint ventured with India’s Bajaj Auto.
The market for this starter car appears to be huge. PricewaterhouseCoopers estimates that half the growth in auto sales between 2006 and 2011 will come from Brazil, Russia, India and China.
In current dollars, the People’s Car compares as follows:
Model T - $19,700, Beetle $11,300, Mini $11,777, and Tata’s Peoples Car $2,500.
Pretty impressive, I must say. Tata an use lean manufacturing and Japanese Kaizen standards, I have much hope that BMW will someday be able to come down from the financial clouds to let’s say $5,000. One can dream!
See you on the road,
Sammyg
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